① Design Director
② Art direction/Concept Ideation
Credits
Future Deluxe: CGI
Uche Ezwugu: Creative Director
Sophie Harper: Senior Designer
Working closely with Future Deluxe, BBH created 3 idents for Audi’s official sponsorship of Formula One on Sky Sports. In 2026, Audi made its debut in Formula One, marking the brand’s official entry into the sport.
The idents were designed to celebrate the engineering precision and craftsmanship behind Audi. Each reimagines the iconic four rings through a different element; Leather interiors, EV cables and lights.