① Senior Designer
② Art Direction & Design
Credits
James Parkinson: Motion Lead
Greatness comes from all parts of the world. A truth reflected in the diversity that has helped shape the Premier League into the global force it is today.
For BBH's first project for the brand, I worked with Dipping Sauce to create a new brand platform for No Room For Racism. I concepted and art directed the Football Globe — a unifying campaign symbol celebrating the premier leagues global community — and developed its application across OOH, campaign assets and experiential touchpoints to drive awareness of the initiative. Greatness comes from all parts of the world, which is why diversity on the pitch has been crucial in shaping the Premier League into what it is today. In BBH's first project for the brand, the role of design involved creating a new brand platform. Working with Diping Sauce i concepted and art directed the Football globe creating OOH, campaign assets along with concept touchpoints to elevate awareness of NRFR.